Organizing a Campaign |
| After choosing a program, it’s time to organize and manage your fundraising campaign. How you organize will depend on which type of fundraiser you’ve chosen: pre-sale, direct sale or online. The following are some tips for organizing your fundraising campaign. |
Planning Your Campaign |
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Set a goal: The goal you set for your group should include a dollar amount, as well as a tangible element. For example, a cheer squad could set a goal of $2,000 (the dollar amount) to pay for new uniforms and competition fees (the tangible element). Basically, you want to say how much you need to raise and why. |
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Set a deadline: Your fundraiser should run for a maximum of 1-2 weeks. It’s just enough time to get a lot of support and keep everyone motivated, but not so much time that your group starts to feel the effects of ‘fundraiser burnout’. A deadline keeps you on track and is especially important for pre-sale fundraisers like cookie dough where order forms will need to be handed in on a specific date. There are fundraisers that are designed to run continuously and do not require the active participation of many volunteers. Ask your consultant about using your website to raise money. |
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Know your group: Knowing how many group members will be participating, and how many volunteers you will have is key to organizing a selling strategy. |
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Motivate your group: It is important to maintain close and constant contact with your group members, and to motivate and encourage them throughout. Being a positive role model and maintaining an attitude of enthusiasm is the key to motivation. |
Running Your Campaign |
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Delivery: Once you have placed your order, allow 2-3 weeks for delivery. Remember that with pre-sale fundraisers, you order products after your group has taken orders from friends and family. |
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Money collection: Group members should collect money at the point of sale, or when taking orders. With pre-sale fundraisers, the fundraising organizer may want to collect one check from each participant for the entire sum of the money collected. |
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Tallying and packing orders: Pre-sale fundraisers only. Direct sales do not require this step. A good tip is to solicit volunteers in advance for these tasks, and to appoint a chairperson to oversee. The chairperson and each participant should always check and double-check orders for errors. If this sounds like too much work you should look at fundraisers that do not require inventory or deliveries. |
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